Much in Life is Urgent But Little is Important

As entrepreneurs we wear so many hats, especially those of us that have to build our "team." We are the marketing and sales team, the writer and editor of our blogs and sales copy, the customer service representative, the bookkeeper, event planner and so and so on all the way down to the chief bottle washer.

Looking at our "to do" lists can make us want to run for the hills. It can seem daunting to just sit down and start getting through our list. In fact this is often the time that we actually do "something else."

I don't know if you suffer from the "I have so much to that I need to clean and tidy up first" syndrome. I know I do. You know what I mean, the list is so long and there are so many things to get done that we convince ourselves that the best thing to do is clear our desks and tidy the office.

Then we will be ready for the list, or so we tell ourselves. I was with a group this weekend and I know I am not the only one who suffers from this syndrome. I used to do it at Law School as well, knowing I needed to study I would convince myself that if I tidied my room I would study better.

Of course most times I cleaned the room and was then so pooped and proud of my efforts that I would declare "tomorrow" as the day that I would start studying. I sometimes find myself doing the same thing 15 years later.

The difference is that now, as an entrepreneur it is MY business that needs the tasks to be accomplished. The question now is not so much about doing everything on the list but prioritizing what needs doing and when.

This is where the distinction between "urgent" and "important" becomes critical. As business owners we owe to our business to do the things that take our message "forward" and not get stuck in maintenance or avoiding the "important" things.

As Jim Rohn says "there are about half a dozen things that make 80% of the difference." Thus we should spend 80% of our time doing the six things that make the difference.

So my question to you is how do you spend your time? Are you caught up in all of life urgencies that are not necessarily important? Are you spending most of your time doing the half dozen things that make 80% of the difference or do you find yourself bogged down by the mundane tasks that are not making a difference to driving your business forward?

I am curious to know and would love to hear how you deal with this syndrome. Perhaps you have it figured out, in which case I am sure we would ALL love to know your secret!

To your life on purpose and with passion.