Who Is On Your Dream Team?


"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god." Aristotle

I think I can safely assume that if you a reading this page you are 1. human or 2. neither a beast or god! So continuing with the assumption that you are human, I shall also assume that you are a social animal.

Being "social" is about more than going out with friends and connecting, though that is a necessary part of being human. As entrepreneurs being social means getting out word and work out there so that our ideal clients can identify us and benefit from what we do. After all that is what we are in business for; to help those that need what we have.

Basically being social means having a team, or tribe, behind you and your vision. When we are starting our business and then growing it, it is important to combine our skills with other people who are aligned in promoting our work in the world. We need a team, it takes a village to raise a small business.

Now you may be wondering, who would be on my team? A good place to start is those that have supported you in bringing your vision to life. You want to think about you your "cheerleaders" are. Those that believe in your work or have benefited from what you have done, will spread the word on your behalf. These are the "social" people on your team.

The other part of your team helps you with both the technical and personal transformation side of getting your vision into the world. These are coaches and mentors. Anyone in business, whether starting out or established, can benefit from the advice of someone who is two steps ahead of them. Not only will your coach and or mentor be able to impart valuable information they will also hold you accountable for your actions.

Businesses have "growing pains" at every stage of their growth. The good news is that no matter where you are in your business growth, someone out there has been through those growing pains and has found a solution to whatever you may be struggling with.

The great thing about being a social animal is that you never have to be alone with your struggles. You can call upon your team to take the next step forward.

Who do you have on your team?